Understanding the Content Brief is the key to writing quality content on Scripted.
The Content Brief is without a doubt the single most important piece of information you'll need to complete a job on Scripted. This document will direct your writing, provide background on the client's vision for the work, and detail vital points you'll need to include throughout the content.
Where To Find The Content Brief
The Content Brief can first be found on the job cards for every job you browse on Scripted. Simply click "Content Brief" and you'll be able to browse the full brief before claiming the job.
We recommend always reading the Content Brief before you click Start Job, as there may be requirements that fall outside of your experience or field of expertise.
Once you've claimed the job, you can also locate the Content Brief by clicking the job on your dashboard and clicking this tab on the following screen.
Finally, you can easily reference the Content Brief at any time while writing your content by clicking the tab next to the Scripted Word Processor.
How To Use The Content Brief
A good Content Brief is packed to the brim with information. In this section, we'll take a look at the common elements you'll find in each Content Brief.
Description: This section contains an overview of what the client is looking for. Here you'll find specific instructions, common missteps to avoid, and general information about what you'll need to complete the job.
Call to Action: Here, the client informs you how they want the CTA to appear in the content and provides any relevant links.
Tone: Formal, casual or something in between, this section tells you how you'll be speaking tor your audience.
Point of View: Most content on Scripted is written in the second person, but you'll occasionally find content that requires first or third. Here's a quick refresher on POV.
Example Blog Post: This is where the client will show you content they love. Read it carefully, keeping an eye out for tone and structure. If you incorporate this wisely, your finished content should look similar.
Target Key Words: These are keywords the client has identified for Search Engine Optimization. Beware of keyword stuffing. Use these words sparingly.
Target Audience: This, along with the Tone section, will assist you with constructing the "feel" of your content. Knowing whom you're speaking to and how you're speaking to them is 50% of the battle.
Topics to Avoid: Typically, this is where clients may request that you avoid mentioning competitors or using a particular language. Be sure to check this section again after you've completed the content to ensure you didn't incorporate anything the client doesn't want.
Source Citations: Here, the client will specify what style of Citation they'd like. Check out our guide to citation here.
Special Instructions: Occasionally, clients may fill out this section with additional information. This section may have attachments, links to a more thorough content brief, or contact information for the Scripted Staff member managing the account. Be sure not to skip this section!