What's the difference? It's more important than you might think!
First, a quick definition.
External Links are links that go to a website outside your client’s website, and Internal Links are links that go to another page of your client’s website.
Easy enough, right? While the core ideas may be simple, knowing how to implement them correctly into your content requires some knowledge of best practices. Thankfully, we’ve got you covered.
Check out the tips below to know more about external and internal links:
- Use anchor text correctly: When incorporating in-line links into your work, make sure the text corresponds to the content in that link. Don’t use “Click for more information” or “Read more.” Instead, link relevant keywords. Examples can be found in this email below. Pro tip: your anchor text should not exceed 3 words for optimal readability.
- Use relevant links: Your first step should be to check the Content Brief and Style Guide, as your client may have provided a list of links that directly correspond to the topic of your content. If you’re including a link not referenced in the content brief or style guide, make sure the linked content directly relates to the piece you’re writing. In other words, don’t go hunting for a website that only has a single sentence that supports your idea.
- Link to reputable sources: Related to our guide on Citing Your Sources, using reputable sources to support your claims is typically a non-negotiable aspect of content writing. This principle is so widely understood, you won’t usually see it in the content brief! If you’re using .edu, .gov, respected industry leaders, and other verifiable, fact-checked sources, then you’re on the right track. Are you looking at individual blogs, clickbait sites, or promoted content for supportive info? You shouldn’t be — and like plagiarism, this can get your Style Guide for any noted competitors, and if you’re not sure, contact the client via Messaging.
Remember, the above are not just suggestions. They’re requirements for every job you take on Scripted. Keep your account in good standing by incorporating these items into your workflow!
As usual, please contact support@scripted.com if you have any questions or concerns.